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The purpose of this paper is to investigate the impact of increasing trade and investment relations between China and Latin American economies. The paper focuses on the threats and opportunities that permeate this relationship.

The paper surveys existing literature and secondary data in Spanish, Portuguese, and in English to investigate the different ramifications of this dynamic relationship between China and Latin American economies.

After analyzing trade and investment trends and data, it is clear that Latin American economies must make changes to increase their participation in the Chinese market. Direct involvement with China is inherently risky, however, the opportunities obviously make the alliance necessary. Latin American economies are under increasing pressure to revamp their business environments and to implement long‐term strategies in order to compete more efficiently with China, domestically and in third‐markets. China has showed Latin American economies that investments in education, R&D, innovation, infrastructure, and friendly business policies, both facilitate and foster the creation of new competitive advantages.

This paper highlights and contributes to a better understanding of the ongoing challenges and opportunities permeating the Chinese Latin America's trade and investment relationship, as well as a indicating a number of areas for further study.

Free trade reform promotes and consolidates businesses’ orientation to international markets. Using a sample of twenty Latin American countries, this study finds support for the hypothesis that higher revealed trade openness implies faster economic growth. However, at low output growth levels, increased revealed trade openness does not translate to faster output growth. Why more trade does not necessarily imply faster growth at all levels of revealed trade openness growth remains a conundrum. Failure to derive faster economic growth may compromise the prospects for sustainable trade reforms and thus the consolidation of new business ventures as engines for further growth.

This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership.

Built on the teaching case method, it portrays the situation of the Premium Motors automotive dealership in the face of a strategic repositioning. Management and the board discuss ways to minimize the impact of the coronavirus disease 2019 (COVID-19) pandemic on sales figures. The situation presents the possibility of entering a new product segment.

How to make consumers correctly understand the new positioning? The case is structured to enable reflection and teaching of marketing strategies, with each student having the possibility of putting themselves in the role of company managers. The environment and trajectory are also portrayed, broadening the perception of the studied company and providing devices for solving the emerging problems of the case.

The case becomes a tool to promote knowledge, from the implementation to the management of strategic repositioning. Thus, the teaching notes offer directions on how professors can use the teaching case with their undergraduate and graduate students in disciplines related to strategy and marketing.